Jim Collins defines the Stockdale paradox – “You must retain faith that you will prevail in the end, and you must also confront the most brutal facts of your current reality”
We all know that life is unfair, sometimes to our advantage and often to our disadvantage. As business owners, the continual stress of the ups and downs of the market, sales, customer needs, employee needs, and our own families’ needs can start to feel like PTSD. What separates people is not the presence or absence of difficulty, but how they deal with inevitable difficulties of life.
So what does this have to do with change? I realized this is the exact catalyst or reason to change.