What you think you become... the business version
- Written by Jacki Smith
“What you think you become” is a Buddhist statement that we all can get behind. Did you know that goes for your business and your ability to be an entrepreneur too? Yah, I thought you knew that, but are you using it in the practical or the spiritual (or at all?)
We all understand the spiritual side of that statement, it part of our personal evolution and may be why we opened a spiritual business in the first place. Have you considered the practical side of it? When we get into the running of the business, the analytical part that involves profit and loss, spreadsheets and charts of accounts the left brain takes over and shoves the spiritual out. That is where we can start sabotaging ourselves and stop our own evolution.
If you were a girl in math class you were told that you are terrible at math. Not true – it is a proven, scientific fact that girls score higher in math and science than boys, even when discouraged. Many of us carry that belief forward that as a girl we are terrible in math so the numbers side of our business intimidates us, or we feel stifled by it. So many of us stop our financial analysis at… “Is there money in the check book?” That is when we know we can buy product.
Even the more sophisticated of us entrepreneurs who have measurables, inventory tracking, and employee manuals can get stuck when they step into the left side of the brain. We forget that when dealing with the logic, there is still room for magic!
“What you think, you become” applies here; just in a different way. I was reminded of this lesson recently at the factory. Every year around July and into early August we are the slowest and we expect to lay everyone off and not take a paycheck ourselves. We plan for this; stocking up on product beforehand, laying in base supplies and then riding the drought. I tried something new this year as I was doing the projections; I expected something different.
I am usually really stressed and a bit depressed this time of year but I decided not to be. I took action to keep myself uplifted, and decided that if I made it through the past 19 years of slow summers, I would make it through this one too. I then talked to Patty about how well we are going to be doing in sales the next 4 weeks. I talked to the sales staff and told them to be on the lookout as people will want to start ordering sooner this year. I kept my staff on, and said we may have flexible weeks. We stayed busy.
I looked at the numbers logically, I planned for several scenarios and thought about how freeing it would be not to worry and not to project that worry to my staff. It worked. We had several slow weeks, but we squeaked through and did it with certainty.
At my store, Candle Wick Shop, I did the same thing. We had a change in personnel and I said this is a great time to make sales as its summer and people are in the mood to buy. Our sales went up in our slowest season. We also made sure there was inventory to sell and managed everything tightly.
It’s ok if you are not good at the books, or marketing, or hiring; hire someone to do it so you can stay relatively stress free. Be the best boss you can be instead of your own worst employee! Part of that “what you think, you become” is about being a leader, wise and making decisions that allow you to focus on your super powers.
Enchantress & CEO