When starting a store or refining the strategy for an existing one, developing a clear plan is essential to the success of the business. A well-thought-out approach ensures that you are aligned with your goals and ready to meet customer demands. One key aspect that directly impacts your store’s performance is maintaining well-stocked shelves. A visually appealing and organized display not only attracts customers but also enhances the shopping experience, making it easier for them to find what they need.

Once upon a time, magic was whispered over bubbling cauldrons and practiced in secret circles under the light of the full moon. Fast forward to today, and you’ll find witches teaching spellwork on TikTok, altars decked out for Instagram photoshoots, and magical products curated in chic subscription boxes delivered right to your door.

The magical community is not just thriving; it’s transforming in fascinating ways, pulling traditional practices into a modern era while inspiring business owners to adapt to these mystical shifts. Whether you're a seasoned practitioner or a business owner looking to engage and grow a wider customer base let’s explore the trends, changes, and opportunities in this vibrant, spellbinding world.

Hi friends,

I want to share something deeply personal with you, not because it’s easy, but because I believe in the power of the products I represent. Over the last two years, my life felt like a storm I could barely stand in.

One of my young adult children faced a health crisis. With his permission to share with you all in this forum he was diagnosed at 27 with Epilepsy. Watching them struggle with something I just couldn’t fix, witnessing his heart break  shook me to my core. On top of that, I was hit with financial stress that felt like a sinking hole. I would patch up and contain one issue believing that now I could breathe a little easier only to end up with another.. My car decided to fall apart at the worst possible time, breaking down repeatedly until I had no choice but to replace it. And, as if that wasn’t enough. In this same time frame our family experienced the death of someone very important to us. I will not disclose much on the details behind this part but I will say NO ONE let alone a young adult with so many years of life ahead of them should be taken from all of that promise in such a horrific  way as she was taken from this earth. The trauma of those details will haunt me forever.

At Coventry Creations, we understand that scent has the profound ability to shape your mood, shift your focus, and even uplift your spirit. But the real magic isn’t just in the fragrance itself—it’s in how that
fragrance reaches you and affects your space and energy. Whether it’s through the warm, lingering
smoke of a candle, the misty aerosol of a spray, or the direct application of an oil, each medium brings
its unique qualities to how the scent, and the energy behind it, connects with you.

October 30th is a date steeped in history, tradition, and a touch of the supernatural. It's a day that has been   marked by significant events throughout the centuries, and it's also a day that has been associated with superstitions and folklore.

As we approach the end of the year, the veil between the spiritual and physical worlds becomes thinner, and   the energy around us shifts. It’s the perfect time to fortify your space and spirit with Wicked Good Ninja Power: Protection Spray. This spray has proven to be a powerful ally, especially when energies are heightened, providing a barrier against negativity and unwanted influences. Whether preparing for spiritual work or simply wanting to shield yourself from the chaotic holiday season, a sprinkle of this magical blend helps you feel safe, grounded, and protected.

For over 30 years, Coventry Creations has been crafting high-quality candles, oils, and sprays designed to  offer alternative solutions to everyday challenges. Whether you're seeking clarity, protection, healing, or simply a shift in energy, our products provide powerful tools for transformation. Each item is intentionally crafted with specific herbs, oils, and symbols to help you set the right intentions and create meaningful change in your life.

Featuring Coventry Creations' Ghost Candles, Haint Happenin, Spirited Discourse, The Conjurer, and As the Cauldron Bubbles.

All Saints' Day, celebrated annually on November 1st, is a day for honoring all saints, known and  unknown, who have achieved heaven. With deep roots in Christian tradition, this day has evolved to encompass a wide variety of cultural practices and observances across the world. Beyond its religious significance, it’s also a time for reflection, remembrance, and spiritual connection with those who have passed on.

Let’s be real—healing is hard work. As someone on a journey of healing from C-PTSD, I’ve learned that facing  the toughest parts of myself isn’t for the faint of heart. It takes courage, determination, and a little bit of magic. That’s where Wicked Good Amber 2 Dram Oil has made all the difference in my life

.Disclaimer: I absolutely love Amber as a fragrance. But,let`s face it all fragrances are not created equally. Wicked Good Amber has been my go to and it has never left me feeling let down.

As we transition into a new month, it’s the perfect time to reflect on what no longer serves us and embrace  the  fresh opportunities ahead. This September, my Candle of the Month is the Astro Magic Full Moon - Let it Go Candle. This candle is not just a beautiful addition to your space; it’s a powerful tool for transformation and renewal.

In today’s fast-paced world, finding moments of calm in the high tides the chaos is essential. As an account manager, my days are filled with juggling multiple tasks, attending meetings, and managing client relationships. Not to mention I have stepped back into a “parenting” role as I support my son`s journey as a single father since the passing of his daughter's mother last year. It is an honor and privilege to serve my family in this way. Yet,  I am wearing more hats than ever! If I am super real with you all some days can be a challenge for me to manage all of this and maintain balanced and nurturing energy. It’s easy to get caught up in the whirlwind, I`ve been using this simple yet effective trick that helps me stay grounded and centered throughout the day: Wicked Good Spray Keep Calm & Lavender on!