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Stillness in Action = Magical Mastery

First up at the microphone, the 2-ton elephant in the room; Covid-19 shipping update.

Due to the 12 week shutdown and 3 week restart earlier this year, we are behind in making the candles you have ordered. Even at full production (plus a bit more), everything we pour is already sold.

We have doubled our magic maker staff, stretched the walls to fit more candle molds and wax cauldrons, and are getting candles made as fast as our pots will pour. I have to give a shout out to our production staff, they are making candles in this heat (that’s over 100 in the candle pouring area,) masked, and socially distant. These ladies are my heroes.

We want to give a big thank you to each and every one of our customers who are breathing through this with us, your patience is gorgeous and motivates us to keep going. This brings us to the theme for September, “Stillness as action”. Sometimes the waiting is the action that will bring the biggest result. This is so counterintuitive to talk about in a newsletter that is reminding you to start ordering for Halloween, but yet, this is the energy that surrounds us this month.

At Coventry, this means we know that our solutions may take time to come to light and we need to keep going in the best way we know how to. There are enough changes in action this year and this month may be the breather you need to let your mind catch up. We may not have a new or limited product for you in this month of stillness, what we do have is our foundational products that keep our loyal customers coming back every month.

‘Tis the season for Witch’s Brew Candles & Oils

These Witches have been our foundational Halloween products for almost 2 decades. This time of year the Witch’s Brew Original pillar and votive are a staple for every seasonal altar and Halloween celebration. Start ordering now and we will ship you fresh candles and oils for your customers to oh and ahh over.

Right now, you are getting the freshest candles ever!

If you don’t see the candles on our website, email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will create an order for you to get in line for our next batch.

This is a great time to put out all of your Witches Union Spell Caster Cards for your customers to collect. Don’t have any? Just ask, we will be happy to send you any of our back stock of cards.

Learn more about being a Coventry Creations’ magic maker through our blogs. Be sure to order your FREE Spell Caster Club membership kit. It comes with 10 spell cards, 10 membership cards, and a 2 pocket display. We will send you a set of new spell cards every month. It’s fun and engaging for your customers and an easy upsell for you.


For more news about this month’s special and upcoming specials visit our wholesale website, coventrywholesale.com

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Friday, 22 November 2024