Looking for a change? Now is the perfect time to start.November was a time to leave your past where it belongs: in the rearview. Now it’s time to look beyond the here and now to where you want to go and what you want to be when you get there.
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Time to leave the past in the pastThis month, not only are we faced with an eclipse in Taurus, we’re faced with the problems of our past. We’re not talking about some cheesy Hollywood revenge film here. We’re talking about confronting our past with help, support, and (of course) a little bit of magic.
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Last month we focused on finding our destiny. This month it's all about putting that plan into action. This moment of building is not only about building your future or professional desires but building self-care into your life. We make time for the things that are important, now it's time to make yourself important! After a year and a half of panic, refocus your attention on yourself, your inner peace, and building new habits to sustain that peace.
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What do you want to be when you grow up? This question is as nerve-racking at the age of 5 as it is at the age of 35, and really, who totally grows up? With this month in energetic Leo, discovering your destiny is powered up by your sense of self-worth.
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It’s ok, it’s only evolution. Things are starting to look a little different at Coventry, our Blessed Herbal candles are getting a new party dress! Next year will be Coventry’s 30th year of making magic and we are showing the love to our cornerstone product by celebrating everything that made it so powerful.
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Life keeps getting better with happy chakras! Knowing this is why Patty and Jacki created the Chakra Magic line of candles, sprays, stickers, and now, jewelry. Too often we repeat “OMG, something is wrong.” When you hear yourself saying that over again, it’s time for a chakra shift from miserable to happy.
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You may notice a few changes happening at Coventry. We are coming out of the life-changing events of 2020 and celebrating with a refresh of our core product lines. Starting with the Motor City Hoo Doo products, there is a new exciting label that is inspired by the way you use our products.
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I AM is a very powerful beginning to any statement and is the superpower of Aries season. With your I AM statement you are declaring your story and your future, use this power wisely or you may end up creating a future that is not ideal.
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What if creativity was the end of your process and not the beginning? What if everything that you have been experiencing is to feed your creativity? What a freeing thought! Creating from what you know and have experienced is the hallmark of many epic classics of music, words, and paint.
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Share, don’t run with scissors, play nice, and do your work before you get recess are basic social norms that, as an adult, we need to be part of a healthy community. Cooperation is one of the first things we learn in school, yet, this is also something we can quickly forget when our boundaries, beliefs, and values are challenged.
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Dear 2021,
No pressure my friend. I know you are following two seriously messed up years and there are a lot of expectations for you. Please don’t worry, I’ll be here with you all year long. We will do this together, month by month.
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Only love may enter here! This is not an exclusion, but an inclusion. We already have lots of troubles, stresses, and worries, we don’t need to add to that pile. Right now, each one of us needs more love, compassion, connectedness, and community.
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The way you turn a phrase can turn your world topsy turvy or set it to rights. This is most notable in magic and intention work. Wishing for a good outcome is not even close to the same league as declaring your success at a specific date and time.
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October 13th is the last Mercury Retrograde for 2020 and we have a fresh Mercury Retrograde Neutralizer candle for you and your customers. This retrograde is in Scorpio and will affect us deep within our feels. Before you jump into the power struggle of hurt feelings, remember to stay in the facts.
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First up at the microphone, the 2-ton elephant in the room; Covid-19 shipping update.
Due to the 12 week shutdown and 3 week restart earlier this year, we are behind in making the candles you have ordered. Even at full production (plus a bit more), everything we pour is already sold.
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Bring in the hype man because you are amazing!
Everyone has their specialty, their superpower as it were. Especially right now with how much the world is caliwampus, we have all tapped in inner power and honed it to forward our survival in body, mind, and spirit.
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Work the plan...
That is the mantra for the month since we will still be riding the rollercoaster ride of retrogrades, eclipses, and cultural disruption all summer long. Some people say that we are in the middle of the 2020 dumpster fire, but what if we are actually in the middle of our evolution? We are the butterfly goo in the chrysalis where we are unmaking ourselves to become what we were afraid of but desperately wanted to be.
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12 weeks. It has been almost 12 weeks of limbo where we rode the roller coaster of panic, awakenings, fear, boredom, over-indulgence, lethargy, overworking, etc. There are a million large and small decisions we have had to make for our business, employees, personal finances. From creating websites to how (and if) we are going to sell products on social media to how you are going to re-open when it is time. Yet, talking to many store owners, we are all a group of serious bad-asses. Check us out! We are hanging in, making huge decisions, and leading the way to the new normal.
Never has the national attention been in small business at the level it is now. Our absence is being felt so what are we going to do with this knowledge? What is our new normal during this pandemic and during our slow recovery? I have watched so many Webinars, videos, and articles I am over-informed on what COULD be next. Now it’s time to sort the information and decide what applies here.
At Coventry we are digging into answering a few questions for ourselves to define what our future will be:
What has changed forever (or for the foreseeable future)?
What are we making this shutdown mean for us? Is this neutral, an opportunity, a death knell?
What new information am I bringing into my future? What do I want to do over?
Every business I have talked to has their own variation on that answer. I encourage you to talk this out with your business colleagues; inspire each other, vent, cry, and find a way through. It is good for the soul.
A FEW RESOURCES:
Websites are the new black…..
If you don’t have a website yet or need a new one, I have a vendor who is offering free consultations on how to quickly and easily get your products online, or at already a base amount of products.
Woodward Movement (where we get our patches and stickers from) has expanded their branding expertise to include building websites for their customers. To get a free consultation from these amazing marketers, visit https://woodwardmovement.com/pages/ecommerce-scheudle.
Woodward Movement is a promotional marketing, eCommerce and Screen-Printing agency that can assist with all your branding needs. Client satisfaction is our #1 priority, so we work closely with you every step of the way.
Site examples:
InkAddict.com
Woodwardmovement.com
Landlords, rent and the void of business revenue
Lisa Berden, Linchpin Legal PLLC, www.linchpinlaw.com, 248-509-4498 sat down with me and gave me amazing wisdom and working with my landlords.
From Lisa - Every tenant should look at their lease before talking to the landlord as there is often a “force majeure” clause that allows for non-performance for things like acts of god, strikes, etc. If they are in your lease agreement, they usually carve out payment obligations, but sometimes they don’t. Always start with reading the contract!
Most of navigating through this issue is going to come down to common sense and relationships. Like small business owners, both parties are often thought of as rich. We know the reality for small biz owners. The reality for most landlords is that they are heavily leveraged...they owe banks for huge mortgages on their buildings. Landlords do not want a tenant to go under or otherwise leave the space-it costs more money to replace a tenant than to keep an existing one there. But they need their lender’s permission to do any rent modification.
All that is to say, know what is in your lease, when it expires, when you need to give notice on any renewal, etc. approach the landlord understanding that it is also under the same pressures all businesses are facing right now, but they also don’t want you to leave and know likely there is going to be a lot of additional space from businesses that don’t make it through putting downward pressure on rents and possibly creating vacancy situation like we had in 2009. So approach them with an “I want to stay, but...(if that is indeed true!)”
If you are close to renewal, it might be a good time to negotiate lower rent rate or other perks (for example, 3 month abatement of rent that they would likely provide to a brand new tenant)
If you need more landlord tenant insite, Lisa is available for a consult, or look for a business attorney in your state. It may save your business.
Hand sanitizer is now a commodity
A few customers asked if Coventry would make hand sanitizer. We decided that was not a good fit for us but found a list of places that are making and shipping hand sanitizers. By the way, Woodward Movement is one of them and they will brand it for you too
Look for local distilleries, many of them have switched over to making hand sanitizer and they are usually the best price around. Bulk Apothecary is also shipping now, as are other soap making suppliers
A quick google search got me a few more resources:
We got this – you got this. There is no script on how to do it, and that’s a good thing. That means the power to manifest is our hands!
Keep it Magic!
Let us help you help your customers emerge victorious in 2020. Coventry Creations definitely has a candle (spray, oil or water) for that!
June Features
Limited Edition Blessed Herbal
Mercury Retrograde Neutralizer Candle - $7
Your customer will be asking for these
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Thank you. We are grateful for each and every store that invests in Coventry products. We are with you and are ready to be back 100%, awake to a new reality and grateful for every breath we take.
May 4th is the date many of us were told we would start to get back to normal from our nationwide quarantine.
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