In 2013, the staff at our downtown retail shop had an idea. They wanted to do our Sage candle as a spray. We tested it out, and like a cheesy romcom, the reaction was seemingly serendipitous. Our customers loved it and it flew off the shelves. With that boost of confidence, we expanded the line to be 8 smudge sprays that we would go on to call Wicked Good Sprays.
I do the marketing with the owner of the company Jacki Smith. As soon as I saw the sprays, I fell in love. I also fell in love with the reactions our customers had when they bought and used the products. I really wanted these sprays to go wholesale. Jacki did as well, but as the boss, she had a bigger vision than my need to make it happen noooow. She showed amazing patience as I channeled my impatient inner little kid asking “are we there yet, are we there yet?”
In 2015, I got my wish. The smudge sprays were going to be introduced for wholesale production. I was ecstatic, that is right ecstatic. (smudge spray nerd alert) I was incredibly happy that I was going to be able to market these sprays to the world! Why was I so excited? Honestly, the Wicked Good Sprays called to me as it seemed like the perfect alternative to our candles. I also saw how much our customers in Ferndale liked it, I was eager to pass that onto to our stores.
When I started telling folks about the spray though I got one main reaction; apathy. “Oh you guys too huh?” or “yeah everyone is doing those” or “we already have tons of room sprays.” I knew room sprays were a “thing” now, I mean that is why our downtown shop started making them, customer request. I think what has happened is what always happened, there is a trend, so companies quickly product something and there just isn’t that magic or passion behind it.
What I wanted to shout from the roof top is that these sprays were practically created by our customer feedback and the same recipes as our candles. We have always been that company that focused what was inside the product before its beautiful packaging. It is in our mission statement that we create products with spiritual integrity before we follow a trend.
My happy moment came when after sending the sprays to a few testing sights, one store reported back on the Easy Street spray. She said she really like the smell of the Ninja power and customers were really drawn to the Dragon’s Blood but the best part was her story about the easy street. “What I can tell you is that the Easy Street really works, we were having a really slow week and we were worried we wouldn’t make our numbers. I sprayed the easy street around partly for its intent and partly to test out your product. Well, a half hour later we had one of our best days in a while so we will defiantly keep spraying it!” This was one of those conversations that brought me back to my passion about the smudge sprays. They worked!
As someone who works for the company, I know my opinion is a little bit bias and I know there are a lot of options and decisions to be made. What I can really say about our sprays is that you’re getting a product with spiritual integrity, made by folks who really believe in the product. Give us a try, buy a couple and even just use them yourself or have your staff try them out to see how they work. When you believe in the integrity of something, you will sell a whole bunch of it. Your customers come to your store because they trust in you and believe in your message, and we are here to help you keep your message true.